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MEDIA TIPS

Three Things NOT To Do On Periscope #RealMomTruth

Are you on Periscope? 

You TOTALLY should be!  

This year I have set myself up for a big, fat, slap of reality.  Reality in every direction of my life.  From family to friends, business, neighbors, all of it.  Even you.  My dear 5 friends that still come back here in hopes of getting the REAL Joey to return.  You have all made it abundantly clear that I have to step out from behind a keyboard and in front of the truth.  So, that is what I'm doing.  I'm going to #LiveYourTruth.  I won't always call myself out - but if I do - it will be visually.  Instagram or on Periscope.  Mainly Periscope because I believe wholeheartedly in authenticity.  And hiding behind a computer screen really stifles the authenticity of the person in front of it.  So, living the truth.

My friend Cindy Simmons and I are on a journey of self discovery.  Living life out loud.  And using it as a sense of accountability for ourselves.  Starting this month you will find #RealityMoms on Periscope with our #RealMomScopes Show.  Yes, I know.  How do you have a duo titled with a hashtag?  Lame, right?  Nope.  Brilliant.  And we're sharing why in our show so WATCH US!!!  lol

Ok, aside from that entirely shameless plug - let's talk about the popular P place.  

Three Things NOT to do on Periscope

1) Don't scope the Pope. 

WHAT?  Yeah.  Not necessarily the Pope but important people in your life.  Don't do it UNLESS you have 100% gotten them signed off on broadcasting them.  **You can rip them in your blogs but a PUBLIC & LIVE broadcast?  Eh...NO.  Be the bigger person.  (Don't rip them in your blog either unless it's a subtle and no one knows. Ahem.)

It's funny because my friend Cindy and I were just talking about this the other day.  She scoped someone at a conference we were at and that someone totally jumped her for scoping near her kids!  Which is totally fine and understandable, but it was a SOCIAL MEDIA EVENT!  Not to mention, there is no privacy with kids anymore.  

Notice that I'm NOT saying that you should do it.  I am saying, if you DO know the people in your scope then by all means let them know ahead of recording.  And don't get mad if they shoot you down.  It's their life truth too.  But pissing off a family member is NOT worth the scope session.  Promise. 

2) Don't cuss.  

I know.  I find myself cussing.  A LOT on Periscope.  In fact... just today, a guy was harassing me and I blurted out to him to go "f" himself.  Oh yes.  Classy of me, I know. I do it because I KNOW my mother is not watching it.  Cause she would have disowned me by now.  But that is a BAD thing.  I am now going to act as if my mother IS watching it. So mind your manners, Joey.  And you too who grabs that scope time.  Think about it it as if 'What would I NEVER do in front of my mother' and then LIVE it.  At least in your live broadcast. **Editors NOTE:  She IS watching it. Game over. lol

3)  Don't lie.  

Don't lie to yourself.  Your viewer. Your mother.  Just #LiveYourTruth.  If you think you need some accountability - go there!  I find myself opening up a LOT when I'm on Periscope.  Sometimes more than should be - but it's a work in progress.  But honesty is the best policy for sure!

But at the end of the day - all about REALITY!  Be REAL.  Authentic.  

***Drops the scope-mic.

By the way - leading a whole conversation at PA Conference for Women about live video and how to use it for your biz!  Are you coming?

NYC, My Mom, Me & Kathie Lee

NYC, My Mom,

Hoda & Kathie Lee

 

Ok.  So it took me an entire week to be able to share my experience. I'm not sure if it's because I've been running my brains out or if I have just been on a cloud still!

I had such an awesome time, not just being on the Kathie Lee and Hoda show but also being in NYC with my little ole country momma.  

I was a bit worried for her since she LOVES to talk to EVERYONE (lol) but I'm proud of her.  

 I told her 'mom, this is NYC-you can't be your southern-talk to everyone self.  It's NOT Kansas anymore mom!'

Her response:  'I'm not changing who I am!'

So needless to say, I feared for our lives. hahaha.  But she put me in my place.

She talked to folks and they talked kindly back to her.  She made friends with police officers, random people on the streets, you name it.  

She didn't freak out in cabs which TOTALLY surprised me cause she freaks out when ANYONE is driving!!!

I'm proud of my mom.  Even though she drives me bonkers sometimes.  But don't all moms do that?

Now onto my Today Show experience.  

I've had so many wonderful comments on facebook and twitter from friends and even strangers who saw it saying how great it was.  

I'm so grateful for that.  Especially after some jealous, hateful bloggers tried to tear me down over it. (I'm totally not going to go into that one.  But it was an eye opener on how unprofessional and juvenile some bloggers are.  It's like freaking High School again-complete with the mean girls'.  Pathetic.  My girlfriend who also is a 'GOOD' blogger said it best:  "Joey, you attract the crazies!!")  

But I digress.

 

I started the morning meeting a PR person at my hotel that was across the street from Rockefeller Center.  We walked across the street and headed inside.  We hit the green room (which my mom was sure to point out-it wasn't a 'green room').  After talking to an NBC Page they took me downstairs to another green room for hair and make up.

I gotta tell ya. I wasn't impressed with their green room!  I mean it was a typical room with lots of food and drinks but for some weird reason I expected it to be grandiose with chandeliers.  You know, like the ones you see on TV! lol.  Instead, it was in a dark room with a few seperate dressing rooms connected to one large room.  

I wanted to take a picture-but figured it wouldn't be good to get in trouble BEFORE I did my segment.  lol.  But the three dressing rooms had the names 'Sally Fields', 'Juliana Rancic' & 'Kathie Lee' on them.  Cool eh? 

So as I'm sitting in my chair getting my hair done-I snapped a pic of my hair and after looking at the image, I realized-holy crap!  That's Kathie Lee in her dressing room!!!  She was actually talking to her producer or assistant.  That was VERY cool.

Getting my hair and makeup done was lovely.  It always is.  =)  I got up and started to put my jacket back on and Kathie Lee walking behind me helped me slide in on-I TOTALLY didn't realize it till she walked in front of me!  I was baffled a bit. 

Then it was time for me to head back upstairs.  My mom and the PR person stayed in the green room as I went onto the set.  

They mic'd me up real quick while Kathie Lee and Hoda finished up an entertainment news segment before mine and then they came over to greet me.  

The nicest ladies EVER.  

Here we go in 3-2-1 ----> and then we did the segment. 

I had no idea what the final video looked like.  I also had no idea what questions they were going to ask me.

But...after 15 years of doing spontaneous, mostly unprepared radio & TV myself-I think I carried myself ok! haha.

I got to glance at their cards before our segment-but they didn't ask any of the questions that were on the cards.  That's how I roll anyway! 

Then as they were heading off to the next segment I got some of the sweetest compliments from the producer.  So kind that I walked out of there with butterflies in my stomach.  

I wasn't nervous before-but they all made me feel so comfortable...that I felt like I belonged there.  Like it was just another day on the set.  

Here's the video from the show.  I'm proud of it.  I'm proud of myself.  

Not to mention... I'm REALLY proud of my momma.

 

Visit msnbc.com for breaking news, world news, and news about the economy

 

Traditional Media and Pinterest

Traditional Media

and Pinterest

 

My 'previous life' consisted of hosting radio shows all over the country the past 15 years from Kentucky to St. Louis, mornings in Chicago, stations in Philly and currently hosting Real Mom Radio on 95.7 BenFM

With that being said-I like to think I have the experience in traditional media. 

In 'this life' - I look at media completely different.  My business relies on all forms of it.

Therefore it's important for me to stay up on the trends.  What is fly by night and what is on the move.....

I've watched traditonal media blow off and seem to disregard the social phenomenon.  Till finally they had to play nicely in the sandbox.  And unfortunately they have and had a lot of catching up to do.  And even worse...I go to station websites all the time and see that they haven't even started.  EVEN ones in MAJOR markets like New York!! (SERIOUSLY.  Having less than 1,000 twitter followers in the #1 market in the country is NOT acceptable.)

But I digress.  

When the landscape changed I was one of the early talents that adopted the 'if you can't beat 'em - join 'em' mentality.  I was off-air because the economy tanked and those that were spending money on advertising moved it to these 'mom bloggers'.  So instead of cussing those ladies-I embraced them.  Made friends with them.  And played with them.

In turn...I'm really glad I did.

Cause now I'm on top of what traditional media is still learning.

In the next few weeks I'm going to be sharing some great information that can help in bringing the two amazing mediums in the world together.  

Starting with Traditional Media and Pinterest.


 

Pinterest is an outstanding site that has proved themselves and is now ranked in the Top 10 Social Networks beating out Google +!

Pinterest is jam packed with something for everyone.  The site is a big chunk of home decor, crafts, fashion & food.  Visitors are skewed female (58%) between the ages of 25 & 44 (59%).  So why on EARTH is traditional media not jumping on this one???

MAYBE because they just aren't sure how to incorporate it.

Let me help them out a bit.

First off - KUDOS to CBS in New York who has at least attempted it.  Totally on the right track there.

They only have about 23 followers but that's ok right now.  

5 FREE TIPS TRADITIONAL MEDIA CAN USE TO START 'PINNING'

 

*STATION EVENT PICTURES - These are a total no brainer.  Just like adding images to the facebook page-every event should have at least ONE image 'pinned' on Pinterest.

*NEWS STORIES - If your station has articles, celeb news, stories, even audio/video - you should TOTALLY pin the event!  It helps in SEO search too.  (Once again-that web address in the beginning is great for instant clicks)

*ADVERTISERS - YES!!  It's sell-able! Bottom line is to make revenue and spit out timely content, right?  

*STATION PROMOTIONS - Ok.  Are you giving away concert tickets?  Pin the banner!  How about a trip?  Pin a bunch of images from THAT LOCATION!  Get visual with your followers!

*INVITE YOUR AUDIENCE TO PARTICIPATE - Say your station sponsored a concert or had an event...your fans are loyal and love to share their experience!  Create a 'my favorite concert or artist' board and invite them play along!

*BONUS TIP;  BEHIND THE SCENES - I love this.  When you work in the place-you forget the cool factor of it..but everyone loves to see how a board in a studio looks or what a teleprompter says from the other side of the desk... take pics & PIN ON!

 

Do you pin?  What would YOU like to see from your favorite TV, Radio & Newspaper outlets on Pinterest?

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