Huggies MomInspired Grant Program

Is your little bundle of joy your greatest source of inspiration? Huggies is celebrating innovative parents by encouraging them to apply for the Huggies® MomInspired® Grant Program. Four million babies are born each year and more than 84 percent of “mompreneurs” said they developed their big ideas after becoming a parent. The Huggies MomInspired Grant Program – now in its fourth year – is here to help turn those dreams into a reality.    


Huggies will award $15,000 grants to up to 12 people to explore and grow their innovative product ideas that help make parents’ lives easier. Winners will receive business advice from Maria Bailey, author, radio and TV personality and founder of BSMMedia.com, as well as support from Kimberly-Clark. Think you have a winning idea? Sumbit your application at www.HuggiesMomInspired.com.

Apply Now:

  • Who: Anyone with an original, innovative and viable new product idea to help make life easier for parents; must be 21 and older and reside in the United States

  • How: Log onto www.HuggiesMomInspired.com and submit application, including the idea and business plan

  • When: May 6, 2013, through July 31, 2013

  • Why: For the chance to receive $15,000 and advice to help start or grow your business idea

MomInspired Success Stories

This year’s grant recipients will join 32 others who have continued to develop their winning ideas, products and succeed in small business – from faucet accessories to help little ones wash their hands to wall-mounted diaper dispensers that create a quick and mess-free diaper changing environment.

A past winner, Lauren Levy, continues to experience success with Magnificent Baby – a clothing line that uses special Smart Close magnetic fasteners to make dressing and changing baby faster and easier. Since winning the grant, her business has tripled in sales every year and is now carried nationally in more than 3,000 boutiques and department stores and in more than 15 countries.

For more information about all the grant recipients and the program, visit HuggiesMomInspired.com. Grants will be awarded in fall 2013. 

Join the Conversation

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