I used to resist the fact that my son loved the WWE but I gave up that fight a long time ago. I was so thrilled to hear that the WWE is partnering again for the third year with Susan G. Komen® to spread breast cancer awareness.
The campaign will begin tonight on Monday Night Raw® with WWE Superstars and Divas wearing co-branded Susan G. Komen and WWE apparel and WWE platforms “going pink.” The “Courage Conquer Cure” campaign will continue throughout National Breast Cancer Awareness month, and WWE will donate to Komen 20 percent of the retail sales price of all co-branded merchandise sold on WWEShop.com and at WWE live events, as well as 5% of all other WWE merchandise sold on WWEShop.com.
For the first time, fans will have the option of donating $1, $5 or $10 upon checkout from WWEShop.com with all proceeds benefiting Komen.
WWE and Komen will also feature special “Keep Calm and Never Give Up” t-shirts inspired by WWE Superstar John Cena®, “Support the Twins” t-shirts and pink Hulk Hogan® “Hulkamania™” t-shirts.
Susan G. Komen and WWE have a history of success in raising awareness and funds for the fight against breast cancer. The partnership launched in 2012 with the successful “Rise Above Cancer” campaign and has generated more than $1.2 million for Komen to date.