In 2008, after 20+ years in traditional media hosting radio shows around the country in cities like Chicago & Philly, Joey traded in the microphone for the diaper bag when she returned from maternity leave only to learn that her position was eliminated. While the rest of the world was hit with a financial crisis, Joey struggled with her own personal crisis; unemployed, overweight & lost in the land of mommy bloggers. With the 'if you can't beat them-join them' motto - Joey went digital while hosting Better Philly on WPHL 17. Joey shared her struggles suffering from postpartum depression, life & loneliness in Philly & the usual ins and outs that every new mom experiences.
Little did Joey know, her traditional media background would pave the way for her successful REAL MOM MEDIA mantra in the future. Within a year, nearly 200,000 unique monthly website views & thousands of followers from her radio days FOLLOWED Joey right into her daily digital life. As a sought after media magnet, Joey has been featured nationally on Good Morning America, Dr. Phil, Anderson Cooper, KATIE COURIC Show, Dr. Oz, Redbook, The Today Show with Kathie Lee & Hoda, The Talk, Fox and Friends & The Newlywed Game.
Yes. That's not a lie. The Newlywed Game. *Please refrain from snickering.
Joey has hosted many shows of her own like Three Moms Walk Into A.... seen on NickMom a member of the Nickelodeon network. She is also a contributing parenting expert on Fox, NBC and other traditional media outlets. When not talking about the best travel, tech, toddlers & toys - you can find Joey on an island somewhere with her 'little people' nearby & her husband affectionately known as "Matt Fortman". Joey's husband of nearly 10 years is no stranger to radio. They met in 2003 in Chicago after Matt told Joey he "OWNED" a radio station in order to get her phone number. He got the number but not the gig after the truth on their first date came out. In fact he didn't own a station, he just "WORKED" at one. Great pick up line, right? Her husbands love of sports genetically spawned to their two sons, Boston & Hudson as Matt is the Program Director of 97.5 The Fanatic in Philly! When not at the sports complex with one of her kids, on an island or a grocery store run, Joey is obsessed with adult coloring.
"Joey did what all of us dream about - she made a career out of motherhood!" Deana Marshall - Senior Sales Exec-Greater Media Philadelphia
Her sons Boston & Hudson not only changed her life...but changed the way she looked at media.